Direct Mail That Makes Noise

When Sierra Club tackles an issue in its direct mail, it leaves no stone unturned and no element out, packing those elements with loads of messaging and graphics. There’s something for everyone. For recipients not big on reading direct-mail letters, this mailing includes a 3-inch-by-4.25-inch six-panel insert with beautiful four-color pictures of wildlife and wildlands and sparse yet poignant copy. For recipients more motivated by the organization’s activism, there’s a 7-inch-by-8.5-inch brochure slamming “Big Oil” with a newspaper-style incorporation of black-and-white photos, a bar chart and targeted copy. And for those direct-mail recipients who are drawn to the more formal style of a letter, Sierra Club presents its case on two sides of a 8.5-inch-by-11-inch letter.