Direct Mail That Makes Noise

While some people might think that nonprofit direct mail that contains myriad elements and flashy, four-color graphics is a waste of much-needed funds, there’s something to be said for the wowing effect of bells and whistles. Few organizations make as much noise in this regard as environmental-protection and advocacy organization Sierra Club.

When Sierra Club tackles an issue in its direct mail, it leaves no stone unturned and no element out, packing those elements with loads of messaging and graphics. There’s something for everyone. For recipients not big on reading direct-mail letters, this mailing includes a 3-inch-by-4.25-inch six-panel insert with beautiful four-color pictures of wildlife and wildlands and sparse yet poignant copy. For recipients more motivated by the organization’s activism, there’s a 7-inch-by-8.5-inch brochure slamming “Big Oil” with a newspaper-style incorporation of black-and-white photos, a bar chart and targeted copy. And for those direct-mail recipients who are drawn to the more formal style of a letter, Sierra Club presents its case on two sides of a 8.5-inch-by-11-inch letter.

The organization pulls it all together with its reply device, which includes an ask as well as a petition and a thank you that recipients sign and return to Sierra Club with their gift. No matter which of the elements catch a recipient’s eye, the organization does a good job focusing all of them, in varying ways, on its main objective.

THIS MAILING is available in digital form at the special price of $24.95. To order it, click on the package to be directed to our order form that contains other special offers on Archive mailings.