Direct-mail Tips for Membership Organizations
Direct-mail Tips for Membership Organizations
Dec. 6, 2005
By Abny Santicola
Membership organizations, such as zoos, museums, botanical gardens and arboretums, have a unique set of concerns when it comes to direct mail, says Dana Hines, president and chief executive of St. Louis, Mo.-based Membership Consultants, a full-service marketing firm that serves membership organizations. Some of these concerns include:
- People:
- Clark
- Dana Hines
- Lewis
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