Direct Mail Tips--Take Five
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Direct Mail Tips: Take Five
Feb. 7, 2006
By Abny Santicola, associate editor, FundRaising Success
You'd be hard-pressed to find an organization more active than the National MS Society when it comes to direct-mail fundraising. NMSS has been fundraising with direct mail for almost 20 years and, according to Krista Byers, manager of special-events direct marketing for the organization, it's expecting to have raised more than $22 million through direct mail in fiscal year 2005.
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- Abny Santicola
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