Direct Mail With a Firm Handshake

More and more organizations are holding special events with participant-managed fundraising — both online and offline. Susan G. Komen Breast Cancer Foundation, Leukemia and Lymphoma Society and the MS Society are some organizations that have relied on this fundraising method.

Add to that list Chicago-based breast cancer support organization Y-ME National Breast Cancer Organization, which sent out this mailing for a three-mile Mother’s Day walk in early spring. Aside from the mailing’s main purpose of motivating people to participate in the walk and raise funds for the organization, it does an incredible job showcasing the Y-ME brand — an important objective considering the hundreds, if not thousands of breast cancer organizations, large and small, that exist nationwide — and presenting in the eight panels of this 4-inch-by-9-inch, four-color brochure what it does.