Direct Mail With a Firm Handshake

In addition to discussing the ins and outs of the Mother’s Day walk — including a list of the “what, when, where, why” related to the event, a pre-registration form, information on what the money raised goes toward, a pledge form and information on how and when to send in the money raised, a listing of the prizes available for those that reach fundraising goals, and testimonials from past participants — the purple-, pink-and white-branded brochure lists all that Y-ME does, from advocacy to the organization’s wig and prosthesis bank. In addition, the brochure includes the organization’s contact information — phone and Web — on six of its eight panels.