Direct Marketing Association Unveils First Ever 'DMA Certified Marketing Professional'

One expert partnering with DMA on this important initiative is Ron Jacobs, president of Jacobs & Clevenger, who helped develop the course and diagnostic test, based on his book, Successful Direct Marketing Methods.

About Jacobs & Clevenger, Inc.
Jacobs & Clevenger is a multichannel direct marketing communications agency that provides direct, database, and digital marketing solutions. Jacobs works with governments, post offices, and stakeholders all over the world to promote the tools and techniques of multichannel direct marketing.

About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.