Direct Marketing Association Unveils First Ever 'DMA Certified Marketing Professional'

This digital, direct, multichannel environment is both a part of the solution to the economic challenges we face, and the future of business. Direct media thrives because it offers greater efficiencies and relevance. Analytics is the key to staying relevant, being responsible, and getting a desired result. The "DMA Certified Marketing Professional" is the foremost all-inclusive educational program keeping marketers connected and current.