The State of Direct Marketing and Integrated Fundraising

Most of all, remember that content is king. No technique, no channel, no premium or much of anything else will work without the proper content reinforced with emotion.

Roger Craver is founder and CEO of DonorTrends and editor-in-chief of The Agitator. To receive podcasts on the strategies discussed in this presentation and for daily fundraising insights and actionable advice check out Fundraising Action at insights.donortrends.com.