Crash Course
Disaster-relief organizations offer vital lessons in online fundraising.
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Vinay Bhagat
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With each disaster, relief groups have had huge surges in their Web site traffic and learned important lessons. As a result, they’ve developed a number of best practices to optimize the value of new online constituents. They’ve found that success requires a proactive, investment-oriented approach: deploying the right software tools, technology infrastructure and human resources; and developing robust online marketing plans.
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- Companies:
- American Red Cross
- Convio Inc.
Vinay Bhagat
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