DIY Fundraising: What Makes Your Organization Great?

If there is one magic bullet for fundraising success, it boils down to this simple thing that my good friend and mentor, Dick Zellner, told me to remember.

“Donors want to be investors in a well-managed organization with an exciting plan for the future.”

Address this premise effectively, and you connect donors to your cause. It is important to identify what creates enthusiasm for your mission and what engages and bonds each individual donor to something they find exciting. But it is also of critical importance to demonstrate that your work is effective, it supports your Theory of Change, it makes a difference to your community and a donor’s hard-earned money is well spent.