What Makes Your Organization Great?

By Richard L. P. Solosky

When communicating how you’re great, remember these five key engagement strategies.

Make strategic use of images, both still and video.
Let your passion shine.
Avoid the guilt trip.
Tell a compelling story.
Back up your claims.

For you to zero-in on the fundraising essentials that help you better engage donors and meet your fundraising objectives, you need a comprehensive plan that maximizes your limited resources, leverages valuable insights about your competition and solidifies your position in and value to the community.