DM Fundraising Across the Pond An American consultant goes one on one with British colleague John Watson

By Jim Hussey

JH: With so many committed donors giving on a monthly basis through direct debit, you must have very high retention rates.
JW: Very high. Typically you’re looking at only around 10 percent to 15 percent attrition per annum. Charities that are in the news are probably seeing as little as 7 percent attrition.