DMA Announces Search Committee for New President and CEO
"The new leader will be required to navigate some very difficult stretches for DMA and have the capacity for negotiating with other trade associations. Their understanding of direct marketing practices and grasp of direct marketing's impact on the US economy are critical," concluded Raitt.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
