DMA Calls For 2013 Board Of Directors Nominations

New York, NY, May 18, 2012—The Direct Marketing Association (DMA) Board of Directors today announced it is now accepting nominations for a limited number of vacancies on its 2013 Board of Directors. The deadline to submit nominations is Wednesday, June 20, 2012.

To be eligible, DMA Board candidates must be senior-level executives — president; chief executive officer; chief operating officer; chief marketing officer; etc., or otherwise outstanding in the field of direct marketing — and meet the following criteria:

· Have the authority to speak for their company, organization, or division
· Maintain a leadership role in the field of direct marketing
· Capable of representing their membership segment
· Currently a voting member of a DMA member company in good standing
· Available to commit to Board meetings held in January, May, and October
· Willing and available to serve on DMA’s Standing Committees
· Have no conflict of interest with DMA

The greatest need for DMA Board representation exists in the following segments:

· Client-side Marketers
· Digital/Interactive Marketers

Nominations will be evaluated by the DMA Nominating Committee, which is chaired by Executive Committee Member and Secretary of the Board Leslie Abi-Karam, Executive Vice President and President, Pitney Bowes Communications Solutions. The Nominating Committee will then present the status of nominations to the full Board during the Association’s annual business meeting, which will be held during the DMA2012 Conference & Exhibition, October 14, 2012 at the Mandalay Bay, Las Vegas. DMA Board members will vote on the final slate of Board nominees at this meeting as well.

For a nomination form, please click here. Completed nomination forms should be returned no later than Wednesday, June 20, 2012, via email to board@the-dma.org, fax 212.768.7353 or by mail: DMA, Attn. George McConnell 1120 Avenue of the Americas, NY, NY 10036-6700. If you need additional information, please contact George McConnell at 212.768.7277 ext.1616.

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About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.