Data-Driven Marketers Diversify Across Channels

(Press release, April 2, 2015) — The modern marketer is a multichannel strategist, relying most heavily on email, direct mail and social media. The Direct Marketing Association's (DMA) 2015 Response Rate Report, released today, revealed 65 percent of respondents use two or more media types in their marketing campaigns, with 44 percent reporting they use three or more. Of the seven key channels examined (Mobile, Email, Online Display, Paid Search, Telephone, and Direct Mail), email ranked at the top, with a full 83 percent of respondents reporting they used the channel in their marketing campaigns.