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April 2, 2015

Data-Driven Marketers Diversify Across Channels

Facebook Facebook Twitter Twitter LinkedIn LinkedIn Direct%20Marketing%20Association's<%2Fa>%20(DMA)%202015%20Response%20Rate%20Report<%2Fa>%20revealed%2065%20percent%20of%20respondents%20use%20two%20or%20more%20media%20types%20in%20their%20marketing%20campaigns,%20with%2044%20percent%20reporting%20they%20use%20three%20or%20more.%20Of%20the%20seven%20key%20channels%20examined%20(Mobile,%20Email,%20Online%20Display,%20Paid%20Search,%20Telephone,%20and%20Direct%20Mail),%20email%20ranked%20at%20the%20top,%20with%20a%20full%2083%20percent%20of%20respondents%20reporting%20they%20used%20the%20channel%20in%20their%20marketing%20campaigns.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fdma-data-driven-marketers-diversify-across-channels%2F" target="_blank" class="email" data-post-id="9651" type="icon_link"> Email Email 0 Comments Comments

The report is available at the DMA Bookstore for $299 for DMA members and $499 for non-members.

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