DMA Honors Memory of Robert Delay, Past President and Industry Veteran

"As president of DMA for an unprecedented 26 years, Bob's vision for direct marketing transcended direct mail to include all forms of marketing and advertising around the world," said JoAnne Monfradi Dunn, CEO of Alliant and president of the DMA Board of Directors. "As a result of Bob's work, DMA stands as the world's largest marketing trade association. Today, we honor Bob's legacy as DMA fulfills its mission to advance and protect data-driven marketing on behalf of responsible marketers everywhere."