DMA Honors Memory of Robert Delay, Past President and Industry Veteran

In his capacity as president of DMA, DeLay traveled extensively and delivered speeches in most major cities in the U.S., Europe and Asia. In the 1960s, he led the organization to work closely with the U.S. Postal Service to convert mailing lists with the new ZIP codes. In the 1970s, he spearheaded a new public relations program to establish data-driven marketing as a major marketing medium. DeLay and staff members participated in hundreds of radio and TV appearances, including "60 Minutes." Recognition of this "major new advertising medium" brought several White House invitations and visits with three U.S. presidents.