DMA Honors Memory of Robert Delay, Past President and Industry Veteran

"Bob has left an indelible mark on DMA through his leadership and vision that guided the association through remarkable growth and global expansion as the definition of direct marketing evolved to represent the entire multifaceted direct-marketing field," said Thomas Benton, DMA CEO. "Under Bob's leadership, DMA adopted its self-regulatory Guidelines for Ethical Business Practice and consumer choice programs that continue to this day. I am proud and humbled to be carrying on Bob's legacy as DMA continues its leadership role advancing and championing the ever-evolving data-driven marketing community."