DMA Honors Memory of Robert Delay, Past President and Industry Veteran

DeLay was also the co-founder of the Direct Marketing Educational Foundation (now Marketing EDGE), which continues to provide education and mentoring to college students interested in a direct marketing career. He served on the DMEF board for 36 years.

"Marketing EDGE, formerly known as the Direct Marketing Educational Foundation, was created thanks to the passion and commitment of professionals who were at the forefront of this great field," said Marketing EDGE President Terri L. Bartlett. "At the helm stood Bob DeLay galvanizing resources to support the future of our field through this nonprofit organization. I know I speak for so many in expressing sadness, knowing he is no longer with us. At the same time, how fortunate I am, and we are, to have known him and experienced his passion for this field. His legacy continues through the work we do day in and day out."