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Direct%20Marketing%20Association<%2Fa>%20(DMA)%20was%20saddened%20to%20learn%20that%20industry%20veteran%20Robert%20"Bob"%20DeLay%20passed%20away%20on%20Friday,%20Feb.%2014,%20at%20the%20age%20of%2096.%20DeLay%20served%20as%20president%20of%20DMA%20and%20its%20predecessor%20organizations%20for%20more%20than%2026%20years,%20spanning%20from%201959%20to%201984.%20Inducted%20into%20DMA's%20Hall%20of%20Fame%20in%201988,%20he%20also%20played%20a%20key%20role%20in%20the%20launch%20of%20the%20Direct%20Marketing%20Educational%20Foundation<%2Fa>%20in%201966.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fdma-honors-memory-robert-delay-past-president-industry-veteran%2F" target="_blank" class="email" data-post-id="9357" type="icon_link">
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Bob DeLay was born in Beresford, South Dakota, in 1919, and spent his school days in Wessington Springs, South Dakota. He graduated from South Dakota State University in 1941 with a bachelor's degree in journalism. He was ordered to military duty six days after graduation and entered active duty as 2nd Lt. U.S. Army Infantry. He spent nearly five years in the Army, including two years' combat duty in New Guinea and the Philippines. He was awarded the Bronze Star, and left the service as a Lt. Colonel.
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