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Direct%20Marketing%20Association<%2Fa>%20(DMA)%20was%20saddened%20to%20learn%20that%20industry%20veteran%20Robert%20"Bob"%20DeLay%20passed%20away%20on%20Friday,%20Feb.%2014,%20at%20the%20age%20of%2096.%20DeLay%20served%20as%20president%20of%20DMA%20and%20its%20predecessor%20organizations%20for%20more%20than%2026%20years,%20spanning%20from%201959%20to%201984.%20Inducted%20into%20DMA's%20Hall%20of%20Fame%20in%201988,%20he%20also%20played%20a%20key%20role%20in%20the%20launch%20of%20the%20Direct%20Marketing%20Educational%20Foundation<%2Fa>%20in%201966.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fdma-honors-memory-robert-delay-past-president-industry-veteran%2F" target="_blank" class="email" data-post-id="9357" type="icon_link">
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After spending 13 years in advertising and public relations in positions with companies in Davenport, IA, Louisville, KY, and Chicago, DeLay became president of the Direct Marketing Association in March 1959. He headed the organization for 26 years, expanding it internationally, and helping to develop DMA into the world's largest marketing trade association.
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- Companies:
- Direct Marketing Association
- People:
- Bob DeLay
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