DMA Names Hearst, MetLife, Teradata's Lisa Arthur Marketers of the Year

(Press release, Oct. 28, 2014) — The Direct Marketing Association (DMA) honored Hearst Magazines, MetLife and Lisa Arthur of Teradata with DMA's 2014 Marketer of the Year Award at a ceremony held during DMA2014 in San Diego. Each year, the DMA Marketer of the Year award recognizes a company or individual for outstanding achievements in the direct-marketing community, with alumnae including many of the industry's most innovative brands and marketers. This year, DMA presented the award to two companies for their joint initiative on multichannel campaigns and one individual for demonstrating outstanding innovation, leadership, and corporate and environmental responsibility.