DMA Names Hearst, MetLife, Teradata's Lisa Arthur Marketers of the Year

"DMA is delighted to honor Teradata CMO Lisa Arthur, Hearst Magazines and MetLife with our prestigious 2014 Marketer of the Year award," said DMA President Jane Berzan. "These marketing pioneers embody everything that Marketer of the Year stands for — thought leadership, constant innovation, and strong commitment to corporate and environmental responsibility. They serve as an inspiration for the entire data-driven marketing industry."