DMA Names Hearst, MetLife, Teradata's Lisa Arthur Marketers of the Year

Hearst Magazines and MetLife's Winning Combination on Multichannel Marketing Campaigns

Hearst Magazines is a data-driven global magazine and book publisher built on a century of consumer trust and credibility with household brands including Good Housekeeping, Cosmopolitan and Esquire. MetLife is a leading data-driven global provider of insurance and employee benefit programs with a 140-year reputation for innovative products and social responsibility. Coming from separate industries, Hearst and MetLife are working together to leverage their combined data assets, analytic capabilities, brand equities and unique channel marketing strengths to navigate innovative new best practice standards for integrated multichannel marketing. Their joint initiative to strategize, develop and execute premium, co-branded, integrated multichannel marketing campaigns sets a new industry gold standard by advancing the science of data-driven integrated multichannel marketing on many best practice fronts.