DMA Names Hearst, MetLife, Teradata's Lisa Arthur Marketers of the Year

Lisa Arthur's Thought Leading Concepts on Data Driven Marketing

Lisa Arthur is a cutting-edge marketer with more than 30 years of industry experience. In her role as Teradata's CMO, marketing applications, Arthur has taken a bold step to challenge senior marketers and business leaders to deal with what she calls "the big data hairball" — the influx of marketing data, big data and all data that corporations must manage. As CMO, she drives global market and demand strategy, solutions marketing, and customer-centric initiatives. Arthur also serves as a global industry thought-leader around data-driven marketing and Teradata's Integrated Marketing Management (IMM) solutions. She recently harnessed this knowledge in a new book for C-level executives and marketers titled, "Big Data Marketing: Engage Your Customers More Effectively to Drive Value." The book provides a timely and provocative approach to overcoming big-data chaos, and driving measurable value from data-driven insights. Arthur is frequently sought as a speaker and blogger.