DMA Nonprofit Federation Honors American Society for the Prevention of Cruelty to Animals (ASPCA) as 2009 Nonprofit Organization of the Year
DMANF’s Awards Committee recommended the ASPCA based on their exceptional direct response fundraising and accomplishments. Their tremendous success was driven by an ability to effectively expand their multichannel marketing efforts with a focus on DRTV; telemarketing; mobile marketing; and direct mail.
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