DMA Nonprofit Federation Honors American Society for the Prevention of Cruelty to Animals (ASPCA) as 2009 Nonprofit Organization of the Year
The ASPCA’s introduction of DRTV in 2004 has strongly impacted the growth in their number of monthly giving donors, increasing that percentage by almost 700 percent. This, in turn has resulted in the percentage of their overall net direct marketing revenue generated from monthly giving donors to increase from 21 percent in 2003, to more than 50 percent today.
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