DMA Nonprofit Federation Honors American Society for the Prevention of Cruelty to Animals (ASPCA) as 2009 Nonprofit Organization of the Year

Over the last four years, the ASPCA has also seen extensive growth in its direct marketing fundraising program. During this timeframe, their direct marketing revenue has increased by more than 150 percent. Within the last two years alone, they have seen double-digit increases for nearly every key performance metric including: gross revenue; revenue per donor; number of new donors; gift frequency; and number of gifts.