DMA Nonprofit Federation Honors American Society for the Prevention of Cruelty to Animals (ASPCA) as 2009 Nonprofit Organization of the Year
The ASPCA has also implemented several cutting-edge strategies over the last few years, including an innovative Prospect Conversion Program aimed at non members and an online, integrated, multichannel acquisition program, that have successfully expanded the scope and impact of their online fundraising. These efforts have resulted in the number of their online registered members to increase by 65 percent from 2007 – 2008 and their online revenues having increased by 126 percent since 2006.
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