DMANF Announces New Advisory Council Members

Karen Gleason, Mass Market CRM Lead, American Cancer Society
DMANF Advisory Council Member
Karen Gleason, mass market crm lead for the American Cancer Society (ACS) is responsible for the strategic direction of all the mass market initiatives. She works closely with 14 divisions in the field, and her department focuses primarily on four areas: acquisition, renewal, notes to neighbors, and learning lab pilots. Prior to joining ACS, Gleason was the group vice president of Customer Relationship Marketing at the Arthritis Foundation where she was responsible for developing and growing constituent relationships through direct, internet, and product marketing.