DMANF Announces New Advisory Council Members
June 19, 2009 — The DMA Nonprofit Federation is pleased to announce that effective July 1, 2009, Susan M. Loth, director of fundraising, Disabled American Veterans, will serve as Chairman and Geoffrey W. Peters, president, CDR Fundraising Group, will serve as Vice-Chairman of the Nonprofit Federation's Advisory Council.
We also welcome three new members to the Advisory Council. Kyla Shawyer, senior vice president, response marketing and development, Operation Smile; Karen Gleason, mass market crm lead, American Cancer Society; and Ken Dawson, chief marketing officer, InfoCision Management Corporation.
The Advisory Council provides crucial guidance to the Federation and volunteers countless hours to make our initiatives a success. They work hard to make sure all Federation members and Partners needs are met by our offerings and programs.
We would also like to take this moment to thank our departing Advisory Council Chair Jo Sullivan of ASPCA and departing Advisory Council Member Joan Wheatley of Special Olympics for their years of tireless service to the Council.
Learn more about each of your new Advisory Council members below.
Susan M. Loth, Disabled American Veterans (DAV)
Chairman, DMANF Advisory Council
Susan M. Loth, director of fundraising for Disabled American Veterans, joined the DAV in 1991. Loth supervises the fundraising programs for the nonprofit organization which generates a substantial portion of revenue through direct mail fundraising. She provides oversight to e-fundraising; corporate sponsorship; fundraising services provided to DAV State organizations; and membership marketing programs. Loth serves on several internal steering Committees, including the Strategic Planning Committee for the organization. In 2008, she was recognized as the World’s Best Direct Marketing Fundraiser and considered an Influential and Effective Fundraiser in 2009 by The NonProfit Times.
Geoffrey W. Peters, CDR Fundraising Group
Vice-Chairman, DMANF Advisory Council
Geoffrey W. Peters, president of CDR Fundraising Group, has worked in the nonprofit sector since 1972. He has been with CDR for 16 years, first serving as the president of the International Subsidiary before assuming the duties of the company’s founder in 2004. Peters is responsible for the management of all CDR Fundraising Group divisions and affiliates. He also consults with clients and the nonprofit community on regulatory matters. Peters is also a frequent teacher and lecturer on direct marketing and charity regulation.
Kyla Shawyer, Senior Vice President, Response Marketing and Development, Operation Smile
DMANF Advisory Council Member
Kyla Shawyer, senior vice president, response marketing and development for Operation Smile joined the company in 2006. Prior to this role she spent 12 years in the for profit sector using DRTV as the heart of integrated marketing plans to build brand awareness and drive revenue. Shawyer is also one of the founding partners of Journey9, a direct marketing services company that specializes in the use of television for new product development, product launches, and rapid revenue growth. Last year Shawyer was part of the Operation Smile team that garnered DMANF’s 2008 Nonprofit Organization of the Year Award.
Karen Gleason, Mass Market CRM Lead, American Cancer Society
DMANF Advisory Council Member
Karen Gleason, mass market crm lead for the American Cancer Society (ACS) is responsible for the strategic direction of all the mass market initiatives. She works closely with 14 divisions in the field, and her department focuses primarily on four areas: acquisition, renewal, notes to neighbors, and learning lab pilots. Prior to joining ACS, Gleason was the group vice president of Customer Relationship Marketing at the Arthritis Foundation where she was responsible for developing and growing constituent relationships through direct, internet, and product marketing.
Ken Dawson, Chief Marketing Officer, InfoCision Management Corporation
DMANF Advisory Council Member
Ken Dawson, chief marketing officer for InfoCision Management Corporation has worked with many nonprofit organizations over the course of his career to develop a wide variety of successful residential, family and friends, and other fundraising campaigns. He joined InfoCision in 1997, and is currently responsible for managing and overseeing all five of their marketing divisions. During his tenure, he has developed numerous management tools and strategies that have led to substantial growth and success in volunteer recruitment campaigns.
