Helping Donors to Better Understand You
DMANF's new Nonprofit Dashboard promotes transparency, provides information.
But that knowledge and understanding is not always translated well from our sector to the good people who support us. And many times, public perception comes down to the way charity watchdogs evaluate our effectiveness.
It’s time for us to help donors more accurately evaluate nonprofits as they choose organizations to support.
- Companies:
- GuideStar
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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