Helping Donors to Better Understand You

This year, the DMANF completed a two-year exercise to provide a standardized tool that nonprofits can use to help donors understand what they do and to answer the question of effectiveness.

The new Nonprofit Dashboard (view the image at right) allows donors to see the important metrics that indicate a healthy nonprofit, rather than reducing all of them to one or two simplistic measurements (e.g., overhead). Are you purposely investing to expand your donor file? What are your annual program deliverables? Are you growing year over year? Perhaps most importantly, the Nonprofit Dashboard takes the long view (at least a year), rather than judging a single campaign to assess fundraising effectiveness.