Helping Donors to Better Understand You

This puts the knowledge and the power in your — and your donors’ — hands.

An added bonus is that next time a donor, reporter or foundation questions your fundraising costs or a watchdog score, you can reply with confidence, “Our organization adheres to the DMA Nonprofit Federation ethical standards, and we publish an annual dashboard showing exactly what we do and how we measure it. Would you like me to send these to you? Then if you have any questions, I’d be happy to discuss it further with you.”