DMFA Acquisition Package of the Year: Center for Urban Community Services NYC Note Cards
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Joe Boland
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The Center for Urban Community Services (CUCS) has a long history of fighting to end homelessness in the New York City area. But one thing this social-services organization lacked was a direct-mail acquisition program. Enter Tripi Consulting.
“This is [CUCS’s] first acquisition package ever,” says Sue Sena, senior account manager at Tripi Consulting, who worked closely with CUCS on this campaign. CUCS committed to a multiyear direct-mail acquisition plan to grow its overall donor base.
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Joe Boland
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