DMFA Acquisition Package of the Year: Center for Urban Community Services NYC Note Cards
The “Scenes of the City We Love” premium had a response rate of 1.17 percent, nearly doubling the nonpremium package, and brought in $9,963 with an average gift of $25.81. And most importantly, it helped triple the size of CUCS’s housefile while tying the creative to the mission.
Those results help the CUCS NYC Note Cards package win the Direct Marketing Fundraiser Association’s 2011 Acquisition Package of the Year.
- Companies:
- DMFA
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