DMFA E-mail Renewal Package of the Year: amfAR Holiday/Year-End E-mail

[Editor’s note: The Direct Marketing Fundraisers Association honored its 2011 Package of the Year Winners in September. FundRaising Success is highlighting some of the winning packages. View the 2011 Package of the Year and Renewal Package of the Year winner here, and the Acquisition Package of the Year here. Today we highlight the E-mail Renewal Package of the Year.]