DMFA E-mail Renewal Package of the Year: amfAR Holiday/Year-End E-mail

Last week, Paul Habig, executive vice president of online nonprofit marketing agency SankyNet, provided four e-mail fundraising campaign best practices, all of which SankyNet employed along with amfAR, The Foundation for AIDS Research in its 2011 Direct Marketing Fundraisers Association (DMFA) E-mail Renewal Package of the Year. Here, FundRaising Success looks at amfAR’s winning campaign, the holiday/year-end e-mail.