DMFA E-mail Renewal Package of the Year: amfAR Holiday/Year-End E-mail

To play that up, SankyNet and amfAR created a short and sweet e-mail that had only about 40-60 words of text and a calendar with New Year’s Eve circled to highlight the importance of the year-end gift. All of this was by design. The e-mail intentionally had everything “above the fold,” so recipients didn’t have to scroll down at all and could easily scan the information — vital for e-mail.