DMFA E-mail Renewal Package of the Year: amfAR Holiday/Year-End E-mail

“We realize that during this time of the year people have very little time, so we created these postcard formats,” Habig says. “This format was particularly attractive with the calendar on it, copy that’s very succinct and making the case to give, and making sure all of the copy and images when they view in someone’s e-mail client stay above the fold.”