DMFA E-mail Renewal Package of the Year: amfAR Holiday/Year-End E-mail

But, Habig stresses, the integration with a larger multichannel campaign was perhaps the most important aspect of this winner.

“This e-mail might have been one, but there were a dozen other components that went into this and they all integrated with each other,” he says. “Best practices, time and segmentation — we took those all into account in the overall strategy.