DMW Direct Captures 2 Professional Insurance Marketing Association Awards

DMW Direct won a Gold medal in the Lead Generation category for a direct mailer designed on behalf of client Samaritan Health Plans. By offering a fresh approach to the creative and providing a positive and educational message, DMW’s work helped to generate double the response rate of the previous year’s direct-mail piece. DMW Direct also received a Bronze medal in the Multiple Effort Marketing Campaign category for a direct-marketing strategy developed on behalf of client Network Health. This campaign simplified the marketing materials and highlighted the friendly and local nature of Network Health, helping Network achieve its goals: both convincing more existing members to stay with the plan, and achieve a strong increase in new members, making the overall campaign a great success.