DMW Direct Takes Home Record 5 2011 'Benny' Awards

Press Release (June 15, 2011) — DMW Direct, a leading direct response advertising agency and 50 plus marketing specialist, received a record number of wins at the 2011 Benjamin Franklin Awards for Direct Marketing Excellence, also known as the “Bennys.” The event and presentation took place on Wednesday, June 11, at the Adventure Aquarium in Camden, NJ.

“Each year, the Benny Awards showcase the finest talent among members of the Philadelphia direct marketing community,” said Mark Mandia, President and Chief Operating Officer at DMW Direct. “We are honored to be recognized for our team’s achievements, and we congratulate our fellow winners for their creativity and innovation in developing compelling – as well as highly successful – direct marketing campaigns.”

DMW Direct won five Benny awards, including the 2011 Thomas Black Memorial Award for Best of Show, recognizing the “Raising Chase” TV spot produced for client TruMark Financial. This marks the second consecutive year the agency captured the award, which was introduced in 1994 and designed to pay tribute to Tom Black, former President and CEO of Mars Graphics.

“We are proud to have had a great year at the Benny Awards in 2011 – especially winning this year’s Best of Show,” said Bill Spink, Chief Creative Officer at DMW Direct. “We extend our congratulations to our client, TruMark Financial, who challenged our agency to bring their story to life in a striking, even controversial way. The campaign demonstrates how great work creates great results.”

The TruMark Financial campaign is a series of three television commercials that highlights the advantages of banking with a local, community financial institution and calls commercial banks into question for their role in the recent financial collapse.

In addition to winning Best of Show, DMW Direct won additional Benny awards in the following categories (client campaigns noted in parentheses):

• Direct Mail – Acquisition to Existing Customer – Non Profit Arts: “Pink Slips” (WHYY-FM)
• TV – Invitation to Acquire – Financial: “Raising Chase” (TruMark Financial)
• Direct Mail – Invitation to Inquire – Insurance: “Come Home” (Samaritan Health)
• Multi-Media with TV – Invitation to Inquire – Financial: “Your Trust Matters” (TruMark Financial)
• Direct Mail – Creative Only – Communications: “Do Your Business Anywhere” (Clear Wireless)
• Honorable Mention: TV – Invitation to Inquire – Financial: “Raising Chase” (TruMark Financial)

A proud Philadelphia tradition for 38 years, the Benny competition bestows the region’s highest honors in direct marketing and advertising. The awards serve to recognize the significant achievements of direct marketers in the greater Delaware Valley, as well as distinguish outstanding work within various direct marketing areas.

Created and hosted by the Philadelphia Direct Marketing Association (PDMA), this year’s award entries were judged by a panel of direct marketing experts from the New England Direct Marketing Association (NEDMA).

For a full list of 2011 Benny Award winners, visit http://the-pdma.org.