Do brochures — long accused of lacking intimacy — have a place in direct-mail fundraising?

By Jerry Huntsinger

The Internet effect
The Internet has been successful for fundraisers only when there is a massive disaster of some kind and they need a quick, reliable way for donors to express their charitable impulses and give to a highly publicized bad event.

But when it comes to developing a revenue stream, month in and month out, I don’t see that happening — yet. (Do you know anyone who is renewing monthly donors by e-mail?)