The Brochure Legend Lives On
Do brochures — long accused of lacking intimacy — have a place in direct-mail fundraising?
However, what I do see is a lot of organizations spending megabucks on their Web sites, both for design and content. And so, what are some astute letter writers doing these days?
They’re doing their research by copying that wonderful stuff on the client’s Web site and putting it in their letter — and it works, fabulously.
- Companies:
- Craver, Mathews, Smith & Co.
- Places:
- Cincinnati
- New York City
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