The Brochure Legend Lives On
Do brochures — long accused of lacking intimacy — have a place in direct-mail fundraising?
As you might guess, his revised letter became the new control and lasted for 20 years, and he became famous and went on to lecture and write “how-to” books on direct-mail advertising. Hmmm.
Jerry Huntsinger is a freelance copywriter and a senior creative consultant at Craver, Mathews, Smith & Co. You can e-mail him at qqq@starband.net.
- Companies:
- Craver, Mathews, Smith & Co.
- Places:
- Cincinnati
- New York City
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