Do brochures — long accused of lacking intimacy — have a place in direct-mail fundraising?

By Jerry Huntsinger

The brochure legend he related, I’ll never forget. He quoted someone who told him the story, straight faced, back in the 1940s. It all happened in New York City, when a highly respected graphic designer was retained to create a brochure for a company that was selling men’s steel-toed work shoes by mail.