The Brochure Legend Lives On
Do brochures — long accused of lacking intimacy — have a place in direct-mail fundraising?
The graphic designer tackled the job with his usual degree of diligence, stunning creativity and lifelike illustrations. When he finished, he was certain that his brochure would win him awards, notoriety and a more lucrative contract when the client wanted his next brochure.
Several weeks went by, and the illustrator received a call from the client that went something like this:
- Companies:
- Craver, Mathews, Smith & Co.
- Places:
- Cincinnati
- New York City
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